Healthcare Strategic Planning

65%, 64% and 63% of marketers say they planned to increase their spending on mobile push notifications, Web personalization and marketing automation respectively in 2015.As your healthcare organization prepares to invest in its future, are you prepared to understand where to spend your first and last marketing dollar?

The consumer now rules and speed is the new currency. Billions of products and devices are being connected. In fact, everyone has a super computer in their pocket. An entire planet of apps is exploding before us. We now have the ability to personalize 1:1 connections at massive scale. All of these changes are creating a sea of data unlike anything we’ve ever seen. But the question is: how do you align all of this and succeed?

Bluespire offers strategic planning services, provided by our subject matter experts from the healthcare industry, to help you to answer that question by creating exceptional brand experiences built on personalized engagement and by helping your marketing department move from a cost center to a profit center.

Bluespire’s strategic planning helps you:
  • Increase profitability and improve market share by defining your organization’s positioning, key audience, KPIs and other key influencers
  • Align corporate goals and objectives to a sound marketing plan
  • Define strategic direction for easier decision making
  • Shift from a reactive to a proactive marketing approach, evaluating new challenges and opportunities more easily

Clients choose BLUESPIRE for
The Big Picture
Bluespire helps healthcare organizations build plans that address the big picture while recognizing that every little paint stroke is important in creating a masterpiece.

Building Confidence

Every company goes through cycles and that includes descending into the trough of despair. When you’re doing all you can and it seems like nothing is working, a good plan will guide you through.

  • Confirm your direction, provide insight into your situation and remind you of where you’re heading
Unique Differentiation

Avoid “competitive convergence,” the result of companies having gotten so used to looking at their competitors and their best practices that they begin to duplicate them.

  • A solid strategy means having a unique differentiation that sets you apart from your competitors
Establish Direction and Facilitate Measurement

Bluespire helps your organization form a uniform vision and purpose that is shared among all members of the organization and helps them pull in the same direction.

  • Be able to determine if your efforts are moving you toward achieving your corporate goals over the long-term  

You're in good company. Learn more about Bluespire and the clients who've chosen to partner with us.

*January 2015 Salesforce Marketing Cloud Report "2015 State of Marketing."

Strategic Planning